Advertising your Home Business - WwW.1K1.Net

Advertising your Home Business

You have just started your new online business but how do you promote it? In fact 90% of new online marketers will fail and stop there business within the first 14days. Not because they got a bad product or a zero dollar marketing budget, no, they just don’t obey the 2 most important rules.
1.Where and how to advertise
2.Marketing is not a sprint it’s a never ending Marathon!
Obey the rules and you won’t fail.

Where and how to loose a lot of money without results
Advertising your product or opportunity can be that easy, register with 2-3 large traffic exchanges, buy 1000-3000 hits from each, get a Google AdWords account and spend 300-500$ per week on keywords?STOP! You don’t want to do THAT!

We don’t want to advertise at the moment. We want first to determine our target group, find our sale pitch and set our own realistic goals Answer for yourself this 3 questions:

1.Who’s your customer?
Its important to know your product exactly and who you want to sell it too. Its absolutely necessary that you line out what kind of customer you want. Most of the facts we use to determine our target group are pure statistics. That’s not fun or exciting but so important that I can’t stress it enough!
Eg. I sell web hosting, so my target audience is the typical Joe with internet access who has a credit card and can read & write English.
Those 3 facts lowered already the numbers of my target countries down to a nice little list. USA, CAN, MEX, ARG, JP, AUS, NZ, UAE, EU, UK. They all fulfill my 3 search criteria’s, large number of Internet users, high rate of Credit Card owner, and a very high chance that they can speak English.
If you don’t know where to start your research, https://www.cia.gov/cia/publications/factbook/index.html
is a good place to begin.

2.Why should they buy your product?
Does your product have a sale pitch? It defiantly has;. Familiarize with it!
Tell me now with one simple sentence:
WHY do I need your product?
To stay with my webhosting example my answer would be: “I have my own private E-mail address for life and a place to host all my pictures.?Easy isn’t it? ?

3.What are your goals?
Marketing is a game and you have to always keep that in mind. You should set yourself 3 different goals, Minimum, OK and Maximum all in achievable range. Setting your own goals is very important to keep track of your business. You won’t help yourself and your confidence when you set goals that are way over the top or way to low.
For my example I set the goals to: Minimum: 3 new customers OK: 7 new customers, and Maximum 20 new customers per month. Explanation: With 3-6 new customers I got some growth but that’s the minimum I expect. I’m not happy with it and have defiantly to change my marketing strategies. With 7-19 new customers I met my expectations for the time and money invested. 20+ is the mark I can only hit with a lot of fortune or the perfect marketing. Since I don’t believe in the perfect marketing its pure luck ?
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